Comments on: 10 ideas to simplify your marketing https://www.outsourcemarketing.com/blog/10-ideas-to-simplify-your-marketing/ Responsible results, Outsourced Marketing Mon, 30 Jun 2025 22:58:26 +0000 hourly 1 By: John @ Cairns Web Development https://www.outsourcemarketing.com/blog/10-ideas-to-simplify-your-marketing/#comment-322 Tue, 29 Mar 2011 01:51:50 +0000 http://responsiblemarketing.com/blog/?p=194#comment-322 I myself find that after writing an article I have to go back over it and trim it. It usually ends up being 30% shorter. I have a check list of things I have to do. Probably highest on this list is to remove conjunctions where possible. It makes it simpler to read. Short sharp sentences.

Thank you for a really nice list, very helpful.

]]> By: Grassroots Marketing https://www.outsourcemarketing.com/blog/10-ideas-to-simplify-your-marketing/#comment-321 Tue, 14 Jul 2009 17:50:02 +0000 http://responsiblemarketing.com/blog/?p=194#comment-321 About Volkswagen’s “Think Small”, this’s such a classic advertising cas study. I’ve seen this ad on many books , and I thing this’s a great ad idea!

]]> By: Grassroots Marketing https://www.outsourcemarketing.com/blog/10-ideas-to-simplify-your-marketing/#comment-318 Mon, 08 Sep 2008 19:39:43 +0000 http://responsiblemarketing.com/blog/?p=194#comment-318 “Don’t use big words when small words will do.” Hey, isn’t that a quote by George Orwell?

]]> By: Scott Andrews at ARRiiVE.com https://www.outsourcemarketing.com/blog/10-ideas-to-simplify-your-marketing/#comment-317 Wed, 14 May 2008 01:16:12 +0000 http://responsiblemarketing.com/blog/?p=194#comment-317 Shel, Patrick, Bill, Duston – thanks for sharing your comments. I especially appreciate this article as a reminder to be BRIEF. There are so many good points about being brief. I enjoyed remembering that Volkswagen ad. In a world where so many have super-sized, I still feel it is wise to stay small. Life is simpler when smaller. We can bump into friends in a neighborhood or small town easier. It requires less time to walk the halls in a small company. There’s less to worry about, clean, and care for when our house is smaller. It’s the same with a website, too. I’m due for an overhaul at both http://www.AspireNow.com and http://www.ARRiiVe.com. My goal will be to be brief on our pages, and blogposts, too.

There are benefits to being concise and to the point. You mentioned Reagan’s campaign. How about Bill Clinton’s first campaign slogan against George H. W. Bush? “It’s The Economy, Stupid.” The media caught George hanging out in a supermarket waving around the wand and bar coder asking a bunch of stupid questions and from then on out it was easy to portray him as “out of touch with America” – but the slogan stuck.

Simple, short, and to the point. Nice.

I wonder if that slogan could be used again now?

]]> By: Bill Boyd https://www.outsourcemarketing.com/blog/10-ideas-to-simplify-your-marketing/#comment-316 Tue, 13 May 2008 16:06:07 +0000 http://responsiblemarketing.com/blog/?p=194#comment-316 Shel’s comment reminds me of that famous quote often attributed to Mark Twain: “I’d write you a shorter letter, but I haven’t the time.” Writing that pops off the page is usually not written but rewritten . . . and that requires extra minutes that few of us seem to have.

]]> By: Patrick Byers https://www.outsourcemarketing.com/blog/10-ideas-to-simplify-your-marketing/#comment-315 Tue, 13 May 2008 15:52:53 +0000 http://responsiblemarketing.com/blog/?p=194#comment-315 Shel,

Point taken. I remember my first impressions of Google “where’s all the other information?” — but you are spot on, it wasn’t just the simple interface, it was about the overall execution.

Google is a company refer back to often for a number of reasons. But the best is #6 on their list of ten things, “Do no evil.” http://www.google.com/corporate/tenthings.html

Happy marketing.

]]> By: Shel Horowitz https://www.outsourcemarketing.com/blog/10-ideas-to-simplify-your-marketing/#comment-314 Tue, 13 May 2008 15:47:17 +0000 http://responsiblemarketing.com/blog/?p=194#comment-314 Funny–I used to be a much more concise writer. Now I have to watch my tendency to go long.

However…on the Google example: I’d wager that Big G’s immediate success had as much or more to do with the quality of results than the (elegant and wonderful) simplicity of the interface. Where I might have had to troll through five pages of results in Alta Vista and eight in Yahoo to find what I was looking for, with Google, it’s almost always on the first page or two.

Shel Horowitz, author of Grassroots Marketing: Getting Noticed in a Noisy World and six other books

]]> By: Deston https://www.outsourcemarketing.com/blog/10-ideas-to-simplify-your-marketing/#comment-313 Tue, 13 May 2008 14:12:08 +0000 http://responsiblemarketing.com/blog/?p=194#comment-313 Bless you for hoisting the banner for brevity. I have a saying: “Your readers are your friends, let’s not punish them.” As a writer, one might think I have an interest in going on and on. Not so. I want my audience to actually read the thing.

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