Example: Talking about “investing in the future” when the Board says “make more profit today – raise prices!”

Walmart* may really have something here.
*or not.

Time will tell…thanks for the comment and post.

What?! Wal-Mart (or should I say “Walmart*) isn’t reading The Responsible Marketing Blog?!!

Tsk. Tsk.

This overlaps a bit with deceiving/greenwashing, but going halfway is a huge problem as well b/c companies might be doing good work, but they can shoot themselves in the foot if they’re not more explicit about what they’re doing.

E.g. I just wrote a little piece about how a local restaurant “[strives] to support sustainable seafood, local farmers, independent local businesses, as well as the use of green products wherever possible.”

It sounds like they’re on the right track, but why so vague? Which fishermen? Which farmers? Which green products? If you’re doing good, let your light shine!

Their asterisk might point to an admission that they’re just paying lip service, or it might point to a list of great best practices that everyone could learn from. My internal pollyanna and cynic are battling to decide which one I think it is.