{"id":14696,"date":"2020-03-11T12:11:37","date_gmt":"2020-03-11T19:11:37","guid":{"rendered":"https:\/\/otmk.wpengine.com\/?p=14696"},"modified":"2025-12-10T18:49:17","modified_gmt":"2025-12-11T02:49:17","slug":"marketing-kpis-you-should-be-measuring","status":"publish","type":"post","link":"https:\/\/www.outsourcemarketing.com\/blog\/marketing-kpis-you-should-be-measuring\/","title":{"rendered":"Marketing KPIs You Should Be Measuring"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]<span style=\"font-weight: 400;\">With all the data out there, it can be confusing to know what to measure in marketing. Your marketing KPIs should always map to your <\/span><a href=\"https:\/\/outsourcemarketing.com\/can-marketing-planning-be-fun\/\"><span style=\"font-weight: 400;\">overarching strategy<\/span><\/a><span style=\"font-weight: 400;\">, and that strategy will arise from your company\u2019s goals. To understand how KPIs fit into broader strategy, check out our <a href=\"https:\/\/www.outsourcemarketing.com\/blog\/2024-marketing-strategy\/\">guide to building a 2024 marketing plan.<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">To simplify tracking, one effective way to decide what to measure is by breaking your marketing KPIs into the\u00a0<a href=\"https:\/\/medium.com\/@bendonahower\/4-stages-of-the-inbound-marketing-methodology-bb72a681f37\">four phases of the customer journey<\/a><\/span><span style=\"font-weight: 400;\">. This structure helps assess funnel performance at each stage and reveals where prospects may be dropping off or disengaging. Additionally, you can bring in industry benchmarks to interpret your results and, over time, develop your own historical data for better comparisons.<\/span><\/p>\n<p>Let\u2019s break these KPIs down by customer journey stage:<\/p>\n<h3><b>Stage: Attract<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Website or app users<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pageviews<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Social media followers<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Social media engagement (likes, etc.) &#8212; and on which types of posts<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ad spend<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Impressions<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Click-through rate<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Cost-per-click<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Marketing Qualified Leads (MQLs)<\/span><\/li>\n<\/ul>\n<h3><b>Stage: Convert<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Bounce rate<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Conversion rate<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sales Qualified Leads (SQLs)<\/span><\/li>\n<\/ul>\n<h3><b>Stage: Close<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Revenue<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Close-ratio\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Cart abandonment<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Checkout abandonment<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sales cycle (average time-to-close)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Average deal\/order size<\/span><\/li>\n<\/ul>\n<h3><b>Stage: Delight<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Customer retention rate<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">CSAT (Customer Satisfaction), such as Net Promoter Score<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Revenue growth, or attrition<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Customer lifetime value<\/span><\/li>\n<\/ul>\n<p>If you\u2019re using a more targeted strategy like <strong>Account-Based Marketing (ABM)<\/strong>, your KPIs will look a bit different. In this case, you\u2019ll want to measure account engagement by tracking:<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Target accounts<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Engaged target accounts (marketing qualified accounts)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Opportunity target accounts<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Closed target accounts<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">We know \u2014 that\u2019s a lot of stuff to track. That said, not every KPI is critical to your success. Instead, prioritize the measurements that are truly aligned with your organization\u2019s objectives, and revisit them regularly.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After all, a lean, strategic list of KPIs gives you a clearer view of how your funnel is working and where you have room for improvement. With the right data, you can cut through the clutter, disregard what\u2019s unnecessary, and move forward with confidence.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Of course, managing this level of KPI tracking can feel overwhelming\u2014especially when time is tight. If that\u2019s the case, we\u2019ve got your back.\u00a0Consider <\/span><a href=\"https:\/\/outsourcemarketing.com\/about-us\/\"><span style=\"font-weight: 400;\">outsourcing your marketing<\/span><\/a><span style=\"font-weight: 400;\"> so you\u2019ll get that information without having to worry about the nitty-gritty of tracking it yourself.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Intrigued? Give us a shout.<\/span><\/p>\n<a class=\"nectar-button n-sc-button large accent-color regular-button\"  href=\"\/get-started\" data-color-override=\"false\" data-hover-color-override=\"false\" data-hover-text-color-override=\"#fff\"><span>Contact Us <\/span><\/a>[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221;&#8230;<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[913,2879,2918],"tags":[2668],"class_list":{"0":"post-14696","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-marketing-planning","7":"category-outmark","8":"category-responsible-marketing","9":"tag-marketing-planning"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Marketing KPIs to Measure Customer Journey Success | Outsource Marketing<\/title>\n<meta name=\"description\" content=\"It can be confusing to know what to measure in marketing. Here we breakdown it for you by the four phases of the customer journey.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.outsourcemarketing.com\/blog\/marketing-kpis-you-should-be-measuring\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing KPIs You Should Be Measuring\" \/>\n<meta property=\"og:description\" content=\"With all the data out there, it can be confusing to know what to measure in marketing. Your marketing KPIs should always map to your overarching strategy,\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.outsourcemarketing.com\/blog\/marketing-kpis-you-should-be-measuring\/\" \/>\n<meta property=\"og:site_name\" content=\"Outsource Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/outsourcemarketing\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-11T19:11:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-11T02:49:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.outsourcemarketing.com\/wp-content\/uploads\/IMG_9369.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2445\" \/>\n\t<meta property=\"og:image:height\" content=\"977\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Andrea Moretsky\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@outmark\" \/>\n<meta name=\"twitter:site\" content=\"@outmark\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andrea Moretsky\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.outsourcemarketing.com\/blog\/marketing-kpis-you-should-be-measuring\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.outsourcemarketing.com\/blog\/marketing-kpis-you-should-be-measuring\/\"},\"author\":{\"name\":\"Andrea Moretsky\",\"@id\":\"https:\/\/www.outsourcemarketing.com\/#\/schema\/person\/7895f76d511a5e334ec23b67740170e5\"},\"headline\":\"Marketing KPIs You Should Be Measuring\",\"datePublished\":\"2020-03-11T19:11:37+00:00\",\"dateModified\":\"2025-12-11T02:49:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.outsourcemarketing.com\/blog\/marketing-kpis-you-should-be-measuring\/\"},\"wordCount\":571,\"keywords\":[\"marketing planning\"],\"articleSection\":[\"marketing planning\",\"Outmark\",\"Responsible Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.outsourcemarketing.com\/blog\/marketing-kpis-you-should-be-measuring\/\",\"url\":\"https:\/\/www.outsourcemarketing.com\/blog\/marketing-kpis-you-should-be-measuring\/\",\"name\":\"Marketing KPIs to Measure Customer Journey Success | Outsource Marketing\",\"isPartOf\":{\"@id\":\"https:\/\/www.outsourcemarketing.com\/#website\"},\"datePublished\":\"2020-03-11T19:11:37+00:00\",\"dateModified\":\"2025-12-11T02:49:17+00:00\",\"author\":{\"@id\":\"https:\/\/www.outsourcemarketing.com\/#\/schema\/person\/7895f76d511a5e334ec23b67740170e5\"},\"description\":\"It can be confusing to know what to measure in marketing. Here we breakdown it for you by the four phases of the customer journey.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.outsourcemarketing.com\/blog\/marketing-kpis-you-should-be-measuring\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.outsourcemarketing.com\/blog\/marketing-kpis-you-should-be-measuring\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.outsourcemarketing.com\/blog\/marketing-kpis-you-should-be-measuring\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.outsourcemarketing.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing KPIs You Should Be Measuring\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.outsourcemarketing.com\/#website\",\"url\":\"https:\/\/www.outsourcemarketing.com\/\",\"name\":\"Outsource Marketing\",\"description\":\"Responsible results, Outsourced Marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.outsourcemarketing.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.outsourcemarketing.com\/#\/schema\/person\/7895f76d511a5e334ec23b67740170e5\",\"name\":\"Andrea Moretsky\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.outsourcemarketing.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/ea2cee592f0c6a993111ef24df5b49efb0e69f3e1174cde6c7a411a80fe26227?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/ea2cee592f0c6a993111ef24df5b49efb0e69f3e1174cde6c7a411a80fe26227?s=96&d=mm&r=g\",\"caption\":\"Andrea Moretsky\"},\"sameAs\":[\"https:\/\/outsourcemarketing.com\"],\"url\":\"https:\/\/www.outsourcemarketing.com\/blog\/author\/andrea-moretsky\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Marketing KPIs to Measure Customer Journey Success | Outsource Marketing","description":"It can be confusing to know what to measure in marketing. Here we breakdown it for you by the four phases of the customer journey.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.outsourcemarketing.com\/blog\/marketing-kpis-you-should-be-measuring\/","og_locale":"en_US","og_type":"article","og_title":"Marketing KPIs You Should Be Measuring","og_description":"With all the data out there, it can be confusing to know what to measure in marketing. Your marketing KPIs should always map to your overarching strategy,","og_url":"https:\/\/www.outsourcemarketing.com\/blog\/marketing-kpis-you-should-be-measuring\/","og_site_name":"Outsource Marketing","article_publisher":"https:\/\/www.facebook.com\/outsourcemarketing","article_published_time":"2020-03-11T19:11:37+00:00","article_modified_time":"2025-12-11T02:49:17+00:00","og_image":[{"width":2445,"height":977,"url":"https:\/\/www.outsourcemarketing.com\/wp-content\/uploads\/IMG_9369.jpg","type":"image\/jpeg"}],"author":"Andrea Moretsky","twitter_card":"summary_large_image","twitter_creator":"@outmark","twitter_site":"@outmark","twitter_misc":{"Written by":"Andrea Moretsky","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.outsourcemarketing.com\/blog\/marketing-kpis-you-should-be-measuring\/#article","isPartOf":{"@id":"https:\/\/www.outsourcemarketing.com\/blog\/marketing-kpis-you-should-be-measuring\/"},"author":{"name":"Andrea Moretsky","@id":"https:\/\/www.outsourcemarketing.com\/#\/schema\/person\/7895f76d511a5e334ec23b67740170e5"},"headline":"Marketing KPIs You Should Be Measuring","datePublished":"2020-03-11T19:11:37+00:00","dateModified":"2025-12-11T02:49:17+00:00","mainEntityOfPage":{"@id":"https:\/\/www.outsourcemarketing.com\/blog\/marketing-kpis-you-should-be-measuring\/"},"wordCount":571,"keywords":["marketing planning"],"articleSection":["marketing planning","Outmark","Responsible Marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.outsourcemarketing.com\/blog\/marketing-kpis-you-should-be-measuring\/","url":"https:\/\/www.outsourcemarketing.com\/blog\/marketing-kpis-you-should-be-measuring\/","name":"Marketing KPIs to Measure Customer Journey Success | Outsource Marketing","isPartOf":{"@id":"https:\/\/www.outsourcemarketing.com\/#website"},"datePublished":"2020-03-11T19:11:37+00:00","dateModified":"2025-12-11T02:49:17+00:00","author":{"@id":"https:\/\/www.outsourcemarketing.com\/#\/schema\/person\/7895f76d511a5e334ec23b67740170e5"},"description":"It can be confusing to know what to measure in marketing. Here we breakdown it for you by the four phases of the customer journey.","breadcrumb":{"@id":"https:\/\/www.outsourcemarketing.com\/blog\/marketing-kpis-you-should-be-measuring\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.outsourcemarketing.com\/blog\/marketing-kpis-you-should-be-measuring\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.outsourcemarketing.com\/blog\/marketing-kpis-you-should-be-measuring\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.outsourcemarketing.com\/"},{"@type":"ListItem","position":2,"name":"Marketing KPIs You Should Be Measuring"}]},{"@type":"WebSite","@id":"https:\/\/www.outsourcemarketing.com\/#website","url":"https:\/\/www.outsourcemarketing.com\/","name":"Outsource Marketing","description":"Responsible results, Outsourced Marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.outsourcemarketing.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.outsourcemarketing.com\/#\/schema\/person\/7895f76d511a5e334ec23b67740170e5","name":"Andrea Moretsky","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.outsourcemarketing.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/ea2cee592f0c6a993111ef24df5b49efb0e69f3e1174cde6c7a411a80fe26227?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ea2cee592f0c6a993111ef24df5b49efb0e69f3e1174cde6c7a411a80fe26227?s=96&d=mm&r=g","caption":"Andrea Moretsky"},"sameAs":["https:\/\/outsourcemarketing.com"],"url":"https:\/\/www.outsourcemarketing.com\/blog\/author\/andrea-moretsky\/"}]}},"_links":{"self":[{"href":"https:\/\/www.outsourcemarketing.com\/wp-json\/wp\/v2\/posts\/14696","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.outsourcemarketing.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.outsourcemarketing.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.outsourcemarketing.com\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.outsourcemarketing.com\/wp-json\/wp\/v2\/comments?post=14696"}],"version-history":[{"count":0,"href":"https:\/\/www.outsourcemarketing.com\/wp-json\/wp\/v2\/posts\/14696\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.outsourcemarketing.com\/wp-json\/wp\/v2\/media?parent=14696"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.outsourcemarketing.com\/wp-json\/wp\/v2\/categories?post=14696"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.outsourcemarketing.com\/wp-json\/wp\/v2\/tags?post=14696"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}