{"id":14918,"date":"2020-04-01T12:25:35","date_gmt":"2020-04-01T19:25:35","guid":{"rendered":"https:\/\/otmk.wpengine.com\/?p=14918"},"modified":"2020-10-30T13:26:38","modified_gmt":"2020-10-30T20:26:38","slug":"a-simple-and-memorable-rule-to-follow-for-marketing-during-a-crisis","status":"publish","type":"post","link":"https:\/\/www.outsourcemarketing.com\/blog\/a-simple-and-memorable-rule-to-follow-for-marketing-during-a-crisis\/","title":{"rendered":"A simple (and memorable!) rule to follow for marketing during a crisis"},"content":{"rendered":"

So, I sat down to write a blog post on the do\u2019s and don’ts of marketing during the COVID-19 crisis, all geared up to hit you with all sorts of truth bombs on what you should and shouldn\u2019t be doing. And I could have had our designer whip up a super-shareable killer infographic for good measure.\u00a0<\/span><\/p>\n

But here\u2019s the deal.\u00a0<\/span><\/p>\n

We\u2019re all getting bombarded with information about how we should handle marketing during the COVID-19 crisis.\u00a0<\/span><\/p>\n

So.\u00a0<\/span><\/p>\n

Many.\u00a0<\/span><\/p>\n

Articles.\u00a0<\/span><\/p>\n

We\u2019re being advised to keep customers informed, but to not overload them with too much information. To not be tone-deaf. To sponsor a cause. We\u2019re being told it\u2019s important for leaders to regularly share updates. Or the opposite: stop marketing altogether and take this time to pause and reflect.\u00a0<\/span><\/p>\n

So instead I thought I\u2019d summarize our advice in a bite-sized, tidy fashion that you can run with:\u00a0\u00a0<\/span><\/p>\n

    \n
  1. During a crisis, keep marketing but don’t be an asshat. <\/span><\/a><\/li>\n<\/ol>\n

    That\u2019s it.\u00a0<\/span><\/p>\n

    Yeah, I said \u201casshat.\u201d As in, keep working on your marketing but make sure your head is not in your ass while you do it.<\/span><\/p>\n

    So what does this mean?\u00a0<\/span><\/p>\n

    It means be critically aware of your tone and messaging while <\/span>continuing<\/span> your marketing efforts. Although it\u2019s not business as usual, it\u2019s imperative that your organization shows your customers (and staff!) you are still working hard toward your mission.\u00a0<\/span><\/p>\n

    If budgets are tighter than they\u2019ve ever been, brainstorm what you can still be doing to move marketing efforts forward. Perhaps it\u2019s finally developing your marketing plan, or updating your website. Revisiting your content planning. Finding new ways to delight your customers. <\/span><\/p>\n

    And, hey, it\u2019s okay to sprinkle moments of fun into your marketing, <\/span>including social media posts,<\/span><\/i> because you can say without any exaggeration that we <\/span>all <\/span><\/i>need it more than ever right now.\u00a0<\/span><\/p>\n

    We\u2019re in new territory here. You are allowed to keep marketing. Just tread lightly when you do.<\/span><\/p>\n

    Worried about looking like an accidental asshat? <\/span><\/h3>\n

    Consider marketing outsourcing! Learn more<\/a>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

    So, I sat down to write a blog post on the do\u2019s and don’ts of…<\/p>\n","protected":false},"author":7,"featured_media":14921,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2918],"tags":[1795,897,1247],"class_list":{"0":"post-14918","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-responsible-marketing","8":"tag-communications","9":"tag-marketing","10":"tag-responsible-marketing"},"acf":[],"yoast_head":"\nMarketing During the COVID-19 Crisis | Outsource Marketing<\/title>\n<meta name=\"description\" content=\"Confused by all the do's and don'ts of marketing during the COVID-19 crisis? 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