Interplay (formerly BDPNetworks) came to Outmark in need of a marketing jumpstart. Their brand was fighting for attention in a crowded category, marketing was virtually non-existent, and lead generation had all but dried up.<\/p>\n
\u201cWe\u2019re in a highly competitive space and we\u2019ve tried several different approaches to marketing over the years. Getting a marketing program that was consistently delivering strong messaging and determined our uniqueness so that we could rise above the fray was extremely important,\u201d states Brian Place, Founder and Principal, Interplay. \u201cSo we turned to Outmark for help.\u201d<\/p>\n
The Outmark team rolled up their sleeves to establish positioning (\u201chands-on IT\u201d), put together a comprehensive marketing strategy, and implement buyer-insight driven tactics. One of the tactics, paid search, quickly began driving new business inquiries for Interplay\u2014one of which was the largest opportunity Interplay had ever seen.<\/p>\n
\u201cThe opportunity came to us through a tactic Outmark implemented, and they picked us because of the positioning Outmark recommended,\u201d states Place. \u201cThey were fed up with an offshore MSP, and wanted a company who was more \u2018hands-on\u2019\u2014the very tagline we adopted at Outmark\u2019s recommendation. Outmark even went above and beyond to help coach us through the sales cycle and close the deal.\u201d<\/p>\n
The deal brought in significant monthly recurring revenue for Interplay and helped them exceed their yearly revenue goals. And that was just the beginning: \u201cOutmark took the time to dig in and understand who we were and why our clients continued to trust us in a way we couldn\u2019t see ourselves. They were very clear that the process would take a lot of time and effort but after two years of a massive branding and marketing overhaul we\u2019re actively turning away new business,\u201d states Place. \u201cWe\u2019ve grown our revenue significantly since we started working with them and have brought very large \u2018whale\u2019 clients on board during that time. In the process of working with Outmark we\u2019ve been able to shift from organic growth to programmed growth\u2014growth on our own terms, based on our own goals.\u201d[\/vc_column_text][nectar_single_testimonial testimonial_style=”small_modern” color=”Default” quote=”We\u2019ve grown our revenue significantly since we started working with them and have brought very large \u2018whale\u2019 clients on board during that time. In the process of working with Outmark we\u2019ve been able to shift from organic growth to programmed growth \u2013 growth on our own terms, based on our own goals.” name=”Brian Place, Founder and Principal, Interplay”][nectar_btn size=”jumbo” button_style=”regular” button_color_2=”Accent-Color” icon_family=”none” url=”\/portfolio\/interplay-it\/” text=”See the work” margin_top=”30″ margin_bottom=”30″][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/12″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#f7f7f7″ scene_position=”center” top_padding=”8%” bottom_padding=”8%” text_color=”dark” text_align=”center” row_border_radius=”none” row_border_radius_applies=”bg” class=”next-case-study” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” centered_text=”true” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_link=”\/case-study\/interplay”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_link=”\/case-studies\/centroid\/”][vc_column_text]\n