{"id":16159,"date":"2020-06-25T12:21:16","date_gmt":"2020-06-25T19:21:16","guid":{"rendered":"https:\/\/otmk.wpengine.com\/?post_type=case_study&p=16159"},"modified":"2021-04-29T08:46:57","modified_gmt":"2021-04-29T15:46:57","slug":"centroid","status":"publish","type":"case_study","link":"https:\/\/www.outsourcemarketing.com\/case-studies\/centroid\/","title":{"rendered":"Centroid Case Study"},"content":{"rendered":"[vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” bottom_padding=”5%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/12″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”5\/6″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css_animation=”fadeIn” el_class=”cs-label” css=”.vc_custom_1591989707509{margin-bottom: 25px !important;}”]\n

case study<\/h4>\n[\/vc_column_text][vc_column_text css_animation=”fadeIn”]\n

Centroid leverages differentiation and marketing agility to sustain growth during a global pandemic<\/h1>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1593115035092{padding-bottom: 5% !important;}”]After being told by Gartner analysts to \u201cnot expect any new clients\u201d during the COVID-19 crisis, Centroid \u2014 a cloud services and technology company \u2014 needed to find new ways to fill their lead pipeline and sustain years of company growth.<\/p>\n

Without meaningful differentiation or agile marketing tactics during a time of crisis, Centroid would have fallen victim to a dried-up pipeline, like many others during the economic downturn.<\/p>\n

\u201cAs a technology company, it\u2019s difficult to differentiate,\u201d states Jim Brull, Managing Partner at Centroid. \u201cHaving a simple-yet-salient differentiation statement and being able to adjust marketing methods on the fly is essential for us.\u201d<\/p>\n

Months before the crisis, Outmark coined Centroid\u2019s tagline, \u201csimplifying the cloud,\u201d to communicate the company\u2019s differentiation in a crowded and cluttered category. And when business and technology leaders were suddenly forced to scramble to adopt cloud-based technologies and rapidly deploy work-from-home models, \u201csimplifying the cloud\u201d was the message they needed to hear.<\/p>\n

Using the tagline as their rallying call, Centroid quickly pivoted away from event-driven marketing and conducted four webinars in April, 2020 \u2014 bringing in two new opportunities for the company.<\/p>\n

\u201cOutmark not only helped refine our messaging, they helped us define our company culture, and communicate it to our constituents in a way that drives the behavior we wanted,\u201d states Brull. \u201cWe couldn\u2019t be happier with the results.\u201d[\/vc_column_text][nectar_single_testimonial testimonial_style=”small_modern” color=”Default” quote=”Outmark not only helped refine our messaging, they helped us define our company culture, and communicate it to our constituents in a way that drives the behavior we wanted. We couldn’t be happier with the results.” name=”Jim Brull, Managing Partner, Centroid”][nectar_btn size=”jumbo” button_style=”regular” button_color_2=”Accent-Color” icon_family=”none” url=”\/portfolio\/centroid\/” text=”See the work” margin_top=”30″ margin_bottom=”30″][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/12″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#f7f7f7″ scene_position=”center” top_padding=”8%” bottom_padding=”8%” text_color=”dark” text_align=”center” row_border_radius=”none” row_border_radius_applies=”bg” class=”next-case-study” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” centered_text=”true” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_link=”\/case-study\/interplay”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” el_class=”next-case-study-content” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_link=”\/case-studies\/zia-hitch\/”][vc_column_text]\n

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