{"id":17420,"date":"2020-10-28T09:13:40","date_gmt":"2020-10-28T16:13:40","guid":{"rendered":"https:\/\/otmk.wpengine.com\/?post_type=case_study&#038;p=17420"},"modified":"2021-05-21T14:00:28","modified_gmt":"2021-05-21T21:00:28","slug":"white-river-credit-union","status":"publish","type":"case_study","link":"https:\/\/www.outsourcemarketing.com\/case-studies\/white-river-credit-union\/","title":{"rendered":"White River Credit Union Case Study"},"content":{"rendered":"[vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; bottom_padding=&#8221;5%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/12&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;5\/6&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css_animation=&#8221;fadeIn&#8221; el_class=&#8221;cs-label&#8221; css=&#8221;.vc_custom_1591989707509{margin-bottom: 25px !important;}&#8221;]\n<h4>case study<\/h4>\n[\/vc_column_text][vc_column_text css_animation=&#8221;fadeIn&#8221;]\n<h1 style=\"text-align: center; padding-bottom: 40px;\">White River Credit Union focuses on better user experience for its members through website update<\/h1>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1621630743160{padding-bottom: 5% !important;}&#8221;]Standing out in a cluttered field of giant corporate banks and national credit unions is critical for community-based White River Credit Union. <a href=\"https:\/\/www.whiterivercu.com\/\" target=\"_blank\" rel=\"noopener\">WRCU<\/a> recognized the need to provide a better user experience on their website when results from a member survey exposed a lack of awareness of all of their remote banking tools and how to access them. It became especially critical to showcase their virtual banking capabilities when COVID-19 hit.<\/p>\n<p>The Outmark\u00ae <a href=\"https:\/\/www.outsourcemarketing.com\/what-we-do\/website-design-and-development\/\" target=\"_blank\" rel=\"noopener\">web design and development<\/a> team and White River CU worked together to develop a new sitemap that was easier to navigate. We created separate \u201cVirtual Banking Tools\u201d and \u201cResources\u201d sections and reorganized their site into \u201cSave,\u201d \u201cBorrow,\u201d and \u201cPlan\u201d categories. As an ongoing project, we help WRCU continue to build engaging, relevant, and optimized content to support the site, in addition to promoting its virtual banking capabilities via social media and ads.<\/p>\n<p>Since 2012, Outsource Marketing has developed marketing strategies and materials that have helped White River CU stand out as a trusted community credit union that makes managing your finances easy. Outmark developed their <a href=\"https:\/\/www.outsourcemarketing.com\/what-we-do\/brand-identity\/\" target=\"_blank\" rel=\"noopener\">brand<\/a> so it was consistent across all touchpoints and had a strong message of heritage and history, community, and most importantly, fun! WRCU lives and breathes their tagline, \u201cIt\u2019s more interesting here.\u201d<\/p>\n<p>White River Credit Union has consistently been recognized as one of the top financial institutions on the Enumclaw Plateau* and has grown its membership year after year. Outmark looks forward to helping them keep things more interesting for many years to come.[\/vc_column_text][nectar_btn size=&#8221;jumbo&#8221; button_style=&#8221;regular&#8221; button_color_2=&#8221;Accent-Color&#8221; icon_family=&#8221;none&#8221; url=&#8221;https:\/\/outsourcemarketing.com\/portfolio\/white-river-credit-union\/&#8221; text=&#8221;See the work&#8221; margin_top=&#8221;30&#8243; margin_bottom=&#8221;30&#8243;][vc_column_text]<em style=\"font-size: 14px; line-height: 16px;\">*Enumclaw Courier-Herald \u2018Best of the Plateau\u2019 contest voted by the community<\/em>[\/vc_column_text][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; 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tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][nectar_single_testimonial testimonial_style=&#8221;small_modern&#8221; color=&#8221;Default&#8221; quote=&#8221;As a start-up company we were good at manufacturing but had no experience with building a front-end web business so we looked to Outmark for help. Their fantastic team of copywriters, graphic designers, and web designers helped build a website (and other associated content) which elegantly represents who we are, what we do and why we do it.&#8221; name=&#8221;Ireke Cooper, Founder, Zia Hitch &amp; Zia Fit&#8221;][\/vc_column][\/vc_row]\n","protected":false},"featured_media":0,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-17420","case_study","type-case_study","status-publish","format-standard"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>White River Credit Union Case Study | Outsource Marketing<\/title>\n<meta name=\"description\" content=\"Learn how White River Credit Union focused on creating better user experience with their website update to keep their members informed.\" \/>\n<meta name=\"robots\" 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