{"id":17529,"date":"2020-11-05T17:12:51","date_gmt":"2020-11-06T00:12:51","guid":{"rendered":"https:\/\/otmk.wpengine.com\/?p=17529"},"modified":"2025-06-25T13:33:25","modified_gmt":"2025-06-25T20:33:25","slug":"what-is-branding","status":"publish","type":"post","link":"https:\/\/www.outsourcemarketing.com\/blog\/what-is-branding\/","title":{"rendered":"What is branding? Explaining brand, brand identity, and logos"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]Your brand is your logo. Right? No, no, your brand is just part of your corporate identity? Hold the phone. Let\u2019s take a vote\u2026<\/span><\/p>\n

a) Your brand is your logo
\n<\/span>b) Your brand is part of your corporate identity<\/span><\/p>\n

If you answered c) none of the above, you\u2019re the big winner. And much like the answer to that question, your brand is what you <\/span>can\u2019t<\/u><\/span><\/i> see. <\/span><\/i>(More on that later.)<\/span><\/p>\n

Confused? You\u2019re not alone.<\/span><\/p>\n

The words <\/span>logo<\/span><\/i>, <\/span>identity<\/span><\/i>, and <\/span>brand<\/span><\/i> get tossed around in the creative world like confetti. And they\u2019re often used interchangeably, forming one big brandlogoidentity conundrum. What is a brand identity? How is it different from your logo? And what is branding anyway?\u00a0<\/span><\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”]

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Your brand<\/h4>\n

Your brand is something you can\u2019t see<\/a>. It\u2019s there, it\u2019s real, but it\u2019s intangible. Your brand is not your logo. It\u2019s not your business card, nor your website or social media accounts.\u00a0<\/span><\/p>\n

Your brand is the relationship formed between your company and the world experiencing your company<\/span>.<\/span><\/i> How do people perceive your company based on their indirect and direct experiences with you? What are their reactions? It all comes down to the \u201cgut feeling\u201d your company evokes in your audience.\u00a0<\/span><\/p>\n

You can\u2019t completely control your brand. You can do your best to tell your story, dress the part, and do the right things, but at the end of the day it\u2019s up to your audience to decide how they feel about you. Your challenge then becomes acknowledging these perceptions and responding accordingly.<\/span> <\/div>

<\/div><\/div>[\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”]
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Your brand identity<\/h4>\n

Y<\/span>our brand identity is what you can see. It\u2019s the colors, fonts, messaging and voice your company uses. It is all the unique visual aspects your company uses to tell your story. Things like:<\/span><\/p>\n