{"id":17637,"date":"2020-11-20T16:36:40","date_gmt":"2020-11-21T00:36:40","guid":{"rendered":"https:\/\/otmk.wpengine.com\/?p=17637"},"modified":"2022-06-21T11:35:57","modified_gmt":"2022-06-21T18:35:57","slug":"is-traditional-marketing-worth-it","status":"publish","type":"post","link":"https:\/\/www.outsourcemarketing.com\/blog\/is-traditional-marketing-worth-it\/","title":{"rendered":"Is traditional marketing still worth it?"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]<span style=\"font-weight: 400;\">At Outsource Marketing, one of the biggest questions our clients have is: <\/span><i><span style=\"font-weight: 400;\">Should we put all of our dollars towards digital?<\/span><\/i><span style=\"font-weight: 400;\"> We&#8217;ve heard this so often that we&#8217;ve started to incorporate a Traditional vs. Digital query in our initial consulting process. We get questions like, <em>is traditional marketing dated?<\/em> Or, <em>is digital advertising just a financial black hole?<\/em><\/span><\/p>\n<p><span style=\"font-weight: 400;\">For those of you who are still torn between traditional advertising and digital marketing, we\u2019re going to break it down like a beat from the \u201980s.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Traditional marketing typically refers to reaching a targeted audience with various offline advertising and promotional methods. Some examples of traditional marketing efforts include:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Telemarketing<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Outdoor billboards and flyers<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Direct mailers<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Postcards<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Brochures<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Letters<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Print collateral<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Newspapers and magazines ads<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Broadcast\u00a0<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">TV and radio ads<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Over time, traditional marketing has maintained a high success rate with its ability to reach people who aren\u2019t online and in places where internet connection is scarce. Consumers often view print as more credible. In a recent survey from<\/span> <a href=\"https:\/\/www.business2community.com\/infographics\/digital-marketing-vs-traditional-marketing-infographic-02252932#:~:text=Traditional%20Marketing%20Defined&amp;text=79%25%20of%20households%20say%20they,most%20trustworthy%20type%20of%20marketing.\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Business2Marketing<\/span><\/a><span style=\"font-weight: 400;\">, 79% of respondents mentioned that they read direct mail ads, with over 56% of all respondents saying they feel like print marketing is the most trustworthy type of marketing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When traditional advertising is strategically planned and successfully executed, it can produce great results that generate more sales for your brand. But marketing has expanded well beyond traditional marketing. Marketing technology has dramatically evolved creating more possibilities for businesses; often new methods every month.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, let\u2019s take a look at digital marketing. Digital strategies can often provide more cost-efficient and convenient ways for businesses to connect to their target audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Digital marketing strategies encompass all types of online advertising and marketing efforts via the internet or an electronic device, such as mobile phones, computers, or tablets.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some of the most successful tactics we\u2019ve executed online include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Email marketing<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Social media influencing<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Blog content marketing<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pay per click (PPC)\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.outsourcemarketing.com\/blog\/the-10-commandments-of-seo\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Search engine optimization (SEO)<\/span><\/a><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">These tactics may be designed to quickly reach a large variety of consumers &#8212; or, on the flip side, to reach a small targeted audience that is likely to convert. Given the ease and speed with which they can be revised, digital ads are also great if you need to update copy or graphics quickly. According to <\/span><a href=\"https:\/\/www.statista.com\/topics\/1176\/online-advertising\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Statista<\/span><\/a><span style=\"font-weight: 400;\">, over $325 billion was spent on digital advertising in 2019 alone. That\u2019s a lot of dough!<\/span>[\/vc_column_text][image_with_animation image_url=&#8221;17639&#8243; animation=&#8221;Fade In&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;50%&#8221; max_width_mobile=&#8221;default&#8221;][vc_column_text]<span style=\"font-weight: 400;\">Digital advertising offers a wide range of options for businesses to get creative and experiment, especially if your business is a startup on a tight budget. With the internet\u2019s limitless bounds and accessibility, engaging in digital advertising has become critical for all businesses in order to effectively connect with their audience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In 2020, <\/span><a href=\"https:\/\/thenextweb.com\/tech\/2019\/01\/31\/study-shows-were-spending-an-insane-amount-of-time-online\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">people spent most of their time online<\/span><\/a><span style=\"font-weight: 400;\">, so it makes sense to manage advertising and brand positioning strategies via social networks, email, blogs, and other online platforms to enhance your brand visibility. However, that doesn\u2019t mean you should forgo traditional marketing altogether. If you have the budget and it works for your business, mix it up!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The strongest recommendation we provide for our clients during the planning phase, from brand naming to product distribution, is that they should employ an omni-channel marketing strategy. The mix will depend on strategic goals and budget considerations.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<h4>For more information, <a href=\"https:\/\/outsourcemarketing.com\/get-started\/\">schedule a quick call<\/a>. We&#8217;re here to help.<\/h4>\n[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221;&#8230;<\/p>\n","protected":false},"author":7,"featured_media":17643,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29,913,2931],"tags":[2604,2618,2932],"class_list":{"0":"post-17637","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-digital-marketing","8":"category-marketing-planning","9":"category-traditional-marketing","10":"tag-advertising","11":"tag-digital-marketing","12":"tag-marketing-communications"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Is traditional marketing still worth it? | Outsource Marketing<\/title>\n<meta name=\"description\" content=\"For those of you still torn between a traditional format of advertising and digital marketing, we\u2019re going to break it down like a beat from the 80s.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.outsourcemarketing.com\/blog\/is-traditional-marketing-worth-it\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is traditional marketing still worth it?\" \/>\n<meta property=\"og:description\" content=\"At Outsource Marketing, one of the biggest questions our clients have is: Should we put all of our dollars towards digital? We&#039;ve heard this so often that\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.outsourcemarketing.com\/blog\/is-traditional-marketing-worth-it\/\" \/>\n<meta property=\"og:site_name\" content=\"Outsource Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/outsourcemarketing\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-21T00:36:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-21T18:35:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.outsourcemarketing.com\/wp-content\/uploads\/OTMK_TraditionalMarketingBlog.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Andrea Moretsky\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@outmark\" \/>\n<meta name=\"twitter:site\" content=\"@outmark\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andrea Moretsky\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.outsourcemarketing.com\/blog\/is-traditional-marketing-worth-it\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.outsourcemarketing.com\/blog\/is-traditional-marketing-worth-it\/\"},\"author\":{\"name\":\"Andrea Moretsky\",\"@id\":\"https:\/\/www.outsourcemarketing.com\/#\/schema\/person\/7895f76d511a5e334ec23b67740170e5\"},\"headline\":\"Is traditional marketing still worth it?\",\"datePublished\":\"2020-11-21T00:36:40+00:00\",\"dateModified\":\"2022-06-21T18:35:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.outsourcemarketing.com\/blog\/is-traditional-marketing-worth-it\/\"},\"wordCount\":874,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.outsourcemarketing.com\/blog\/is-traditional-marketing-worth-it\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.outsourcemarketing.com\/wp-content\/uploads\/OTMK_TraditionalMarketingBlog.jpg\",\"keywords\":[\"advertising\",\"digital marketing\",\"marketing communications\"],\"articleSection\":[\"digital marketing\",\"marketing planning\",\"traditional marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.outsourcemarketing.com\/blog\/is-traditional-marketing-worth-it\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.outsourcemarketing.com\/blog\/is-traditional-marketing-worth-it\/\",\"url\":\"https:\/\/www.outsourcemarketing.com\/blog\/is-traditional-marketing-worth-it\/\",\"name\":\"Is traditional marketing still worth it? | Outsource Marketing\",\"isPartOf\":{\"@id\":\"https:\/\/www.outsourcemarketing.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.outsourcemarketing.com\/blog\/is-traditional-marketing-worth-it\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.outsourcemarketing.com\/blog\/is-traditional-marketing-worth-it\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.outsourcemarketing.com\/wp-content\/uploads\/OTMK_TraditionalMarketingBlog.jpg\",\"datePublished\":\"2020-11-21T00:36:40+00:00\",\"dateModified\":\"2022-06-21T18:35:57+00:00\",\"author\":{\"@id\":\"https:\/\/www.outsourcemarketing.com\/#\/schema\/person\/7895f76d511a5e334ec23b67740170e5\"},\"description\":\"For those of you still torn between a traditional format of advertising and digital marketing, we\u2019re going to break it down like a beat from the 80s.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.outsourcemarketing.com\/blog\/is-traditional-marketing-worth-it\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.outsourcemarketing.com\/blog\/is-traditional-marketing-worth-it\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.outsourcemarketing.com\/blog\/is-traditional-marketing-worth-it\/#primaryimage\",\"url\":\"https:\/\/www.outsourcemarketing.com\/wp-content\/uploads\/OTMK_TraditionalMarketingBlog.jpg\",\"contentUrl\":\"https:\/\/www.outsourcemarketing.com\/wp-content\/uploads\/OTMK_TraditionalMarketingBlog.jpg\",\"width\":1200,\"height\":1200},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.outsourcemarketing.com\/blog\/is-traditional-marketing-worth-it\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.outsourcemarketing.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Is traditional marketing still worth it?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.outsourcemarketing.com\/#website\",\"url\":\"https:\/\/www.outsourcemarketing.com\/\",\"name\":\"Outsource Marketing\",\"description\":\"Responsible results, Outsourced Marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.outsourcemarketing.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.outsourcemarketing.com\/#\/schema\/person\/7895f76d511a5e334ec23b67740170e5\",\"name\":\"Andrea Moretsky\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.outsourcemarketing.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/ea2cee592f0c6a993111ef24df5b49efb0e69f3e1174cde6c7a411a80fe26227?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/ea2cee592f0c6a993111ef24df5b49efb0e69f3e1174cde6c7a411a80fe26227?s=96&d=mm&r=g\",\"caption\":\"Andrea Moretsky\"},\"sameAs\":[\"https:\/\/outsourcemarketing.com\"],\"url\":\"https:\/\/www.outsourcemarketing.com\/blog\/author\/andrea-moretsky\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Is traditional marketing still worth it? | Outsource Marketing","description":"For those of you still torn between a traditional format of advertising and digital marketing, we\u2019re going to break it down like a beat from the 80s.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.outsourcemarketing.com\/blog\/is-traditional-marketing-worth-it\/","og_locale":"en_US","og_type":"article","og_title":"Is traditional marketing still worth it?","og_description":"At Outsource Marketing, one of the biggest questions our clients have is: Should we put all of our dollars towards digital? We've heard this so often that","og_url":"https:\/\/www.outsourcemarketing.com\/blog\/is-traditional-marketing-worth-it\/","og_site_name":"Outsource Marketing","article_publisher":"https:\/\/www.facebook.com\/outsourcemarketing","article_published_time":"2020-11-21T00:36:40+00:00","article_modified_time":"2022-06-21T18:35:57+00:00","og_image":[{"width":1200,"height":1200,"url":"https:\/\/www.outsourcemarketing.com\/wp-content\/uploads\/OTMK_TraditionalMarketingBlog.jpg","type":"image\/jpeg"}],"author":"Andrea Moretsky","twitter_card":"summary_large_image","twitter_creator":"@outmark","twitter_site":"@outmark","twitter_misc":{"Written by":"Andrea Moretsky","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.outsourcemarketing.com\/blog\/is-traditional-marketing-worth-it\/#article","isPartOf":{"@id":"https:\/\/www.outsourcemarketing.com\/blog\/is-traditional-marketing-worth-it\/"},"author":{"name":"Andrea Moretsky","@id":"https:\/\/www.outsourcemarketing.com\/#\/schema\/person\/7895f76d511a5e334ec23b67740170e5"},"headline":"Is traditional marketing still worth it?","datePublished":"2020-11-21T00:36:40+00:00","dateModified":"2022-06-21T18:35:57+00:00","mainEntityOfPage":{"@id":"https:\/\/www.outsourcemarketing.com\/blog\/is-traditional-marketing-worth-it\/"},"wordCount":874,"commentCount":0,"image":{"@id":"https:\/\/www.outsourcemarketing.com\/blog\/is-traditional-marketing-worth-it\/#primaryimage"},"thumbnailUrl":"https:\/\/www.outsourcemarketing.com\/wp-content\/uploads\/OTMK_TraditionalMarketingBlog.jpg","keywords":["advertising","digital marketing","marketing communications"],"articleSection":["digital marketing","marketing planning","traditional marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.outsourcemarketing.com\/blog\/is-traditional-marketing-worth-it\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.outsourcemarketing.com\/blog\/is-traditional-marketing-worth-it\/","url":"https:\/\/www.outsourcemarketing.com\/blog\/is-traditional-marketing-worth-it\/","name":"Is traditional marketing still worth it? | Outsource Marketing","isPartOf":{"@id":"https:\/\/www.outsourcemarketing.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.outsourcemarketing.com\/blog\/is-traditional-marketing-worth-it\/#primaryimage"},"image":{"@id":"https:\/\/www.outsourcemarketing.com\/blog\/is-traditional-marketing-worth-it\/#primaryimage"},"thumbnailUrl":"https:\/\/www.outsourcemarketing.com\/wp-content\/uploads\/OTMK_TraditionalMarketingBlog.jpg","datePublished":"2020-11-21T00:36:40+00:00","dateModified":"2022-06-21T18:35:57+00:00","author":{"@id":"https:\/\/www.outsourcemarketing.com\/#\/schema\/person\/7895f76d511a5e334ec23b67740170e5"},"description":"For those of you still torn between a traditional format of advertising and digital marketing, we\u2019re going to break it down like a beat from the 80s.","breadcrumb":{"@id":"https:\/\/www.outsourcemarketing.com\/blog\/is-traditional-marketing-worth-it\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.outsourcemarketing.com\/blog\/is-traditional-marketing-worth-it\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.outsourcemarketing.com\/blog\/is-traditional-marketing-worth-it\/#primaryimage","url":"https:\/\/www.outsourcemarketing.com\/wp-content\/uploads\/OTMK_TraditionalMarketingBlog.jpg","contentUrl":"https:\/\/www.outsourcemarketing.com\/wp-content\/uploads\/OTMK_TraditionalMarketingBlog.jpg","width":1200,"height":1200},{"@type":"BreadcrumbList","@id":"https:\/\/www.outsourcemarketing.com\/blog\/is-traditional-marketing-worth-it\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.outsourcemarketing.com\/"},{"@type":"ListItem","position":2,"name":"Is traditional marketing still worth it?"}]},{"@type":"WebSite","@id":"https:\/\/www.outsourcemarketing.com\/#website","url":"https:\/\/www.outsourcemarketing.com\/","name":"Outsource Marketing","description":"Responsible results, Outsourced Marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.outsourcemarketing.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.outsourcemarketing.com\/#\/schema\/person\/7895f76d511a5e334ec23b67740170e5","name":"Andrea Moretsky","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.outsourcemarketing.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/ea2cee592f0c6a993111ef24df5b49efb0e69f3e1174cde6c7a411a80fe26227?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ea2cee592f0c6a993111ef24df5b49efb0e69f3e1174cde6c7a411a80fe26227?s=96&d=mm&r=g","caption":"Andrea Moretsky"},"sameAs":["https:\/\/outsourcemarketing.com"],"url":"https:\/\/www.outsourcemarketing.com\/blog\/author\/andrea-moretsky\/"}]}},"_links":{"self":[{"href":"https:\/\/www.outsourcemarketing.com\/wp-json\/wp\/v2\/posts\/17637","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.outsourcemarketing.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.outsourcemarketing.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.outsourcemarketing.com\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.outsourcemarketing.com\/wp-json\/wp\/v2\/comments?post=17637"}],"version-history":[{"count":0,"href":"https:\/\/www.outsourcemarketing.com\/wp-json\/wp\/v2\/posts\/17637\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.outsourcemarketing.com\/wp-json\/wp\/v2\/media\/17643"}],"wp:attachment":[{"href":"https:\/\/www.outsourcemarketing.com\/wp-json\/wp\/v2\/media?parent=17637"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.outsourcemarketing.com\/wp-json\/wp\/v2\/categories?post=17637"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.outsourcemarketing.com\/wp-json\/wp\/v2\/tags?post=17637"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}