One of the wonderful things about digital marketing is that it\u2019s trackable at a level that traditional marketing can\u2019t typically reach. With thorough review, correct implementation, and continued tracking, you should be able to assign a value to each of your digital channels. This effort will give you a good understanding of your cost per session, and eventually cost per conversion and acquisition.<\/p>\n
There are a variety of ways to determine your end cost per acquisition (CPA). In this blog we\u2019ll focus on some beneficial concepts for someone just beginning to decipher their digital channels.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]\n
If you want to establish a cost per session for your website now, you\u2019re all set! All that\u2019s left to do is the math (total spend on the channel\/total traffic from the channel). Though not the end-all-be-all of understanding your digital marketing ROI, it\u2019s a good place to start. This should give you a rough idea of your marketing investment for your digital marketing mix.\u00a0<\/span><\/p>\n Keep in mind that nothing happens in a vacuum. Someone who first came to your site through a search might return through a direct visit.\u00a0 People who originally came from a referral and received your remarketing tag might travel back through a display campaign. How can you account for this crossover spending?\u00a0<\/span><\/p>\n Google Analytics is continually developing tools to help better understand multi-channel and even multi-device traffic. We recommend establishing conversions and using the multi-channel conversion tracking in Google Analytics to get insight into how each of your channels drives leads or other significant interactions on your site.\u00a0<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][divider line_type=”No Line” custom_height=”20″ custom_height_tablet=”20″ custom_height_phone=”15″][vc_column_text]\n [vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom”…<\/p>\n","protected":false},"author":313,"featured_media":18039,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29,913],"tags":[2618,683,1271,2657],"class_list":{"0":"post-18037","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-digital-marketing","8":"category-marketing-planning","9":"tag-digital-marketing","10":"tag-google","11":"tag-roi","12":"tag-strategically-responsible"},"acf":[],"yoast_head":"\nWant to learn more about Outmark\u00ae\u00a0and our services? Schedule a free consultation<\/a> today — or just review our approach to digital marketing outsourcing<\/a>.<\/h4>\n[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"