{"id":18251,"date":"2021-03-31T10:35:00","date_gmt":"2021-03-31T17:35:00","guid":{"rendered":"https:\/\/otmk.wpengine.com\/?p=18251"},"modified":"2025-07-24T13:51:37","modified_gmt":"2025-07-24T20:51:37","slug":"outmark-book-club-growth-mindset-the-new-psychology-of-success","status":"publish","type":"post","link":"https:\/\/www.outsourcemarketing.com\/blog\/outmark-book-club-growth-mindset-the-new-psychology-of-success\/","title":{"rendered":"Outmark Book Club: Growth Mindset, The New Psychology of Success"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]Ready for a quiz?<\/p>\n<p>Decide if you mostly agree or disagree with the following statements:<\/p>\n<ul>\n<li>Your intelligence is something very basic about you that you can\u2019t change much<\/li>\n<li>You can learn new things, but you can\u2019t really change how intelligent you are<\/li>\n<li>No matter how much intelligence you have, you can always change it quite a bit<\/li>\n<li>You can always substantially change how intelligent you are<\/li>\n<\/ul>\n<p>Carol Dweck, author of the recent Outmark book club selection, <a href=\"https:\/\/www.amazon.com\/Mindset-Psychology-Carol-S-Dweck-ebook\/dp\/B000FCKPHG\/ref=sr_1_1?dchild=1&amp;keywords=carol+dweck&amp;qid=1616694074&amp;sr=8-1\"><em>Mindset, The New Psychology of Success<\/em><\/a>, asks these questions to help determine if you have a fixed mindset or a growth mindset.<\/p>\n<p>If you agree with #1 and #2, Dweck will put you in a fixed mindset category (doh!). If you chose #3 and #4, you\u2019re in a growth mindset state of mind (whoop).<\/p>\n<p>So what does it all mean?[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;]<div class=\"iwithtext\"><div class=\"iwt-icon\">  <\/div><div class=\"iwt-text\"> \n<h4>Fixed mindset<\/h4>\n<h3>\u201cBelieving your qualities are carved in stone &#8211; the fixed mindset &#8211; creates an urgency to prove yourself over and over.&#8221;<\/h3>\n<p>People with a fixed mindset believe that their personality, abilities, and intelligence are static. You get what your mama gave you. Everything you do is based upon minimizing your chances of failure. Feedback is always negative. Other people\u2019s success is seen as a threat. You feel entitled and that the world owes you something.<\/p>\n<p>These are your \u201cI\u2019m gonna take a hard pass on that\u201d people.<\/p>\n<p>Dweck&#8217;s examples in the book can sometimes hit too close to home. We&#8217;ve all fallen into a fixed mindset at one time or another. You don&#8217;t speak up at a meeting for fear of looking stupid. You forgo applying for a job for fear of rejection. You need constant confirmation you are worthy. The status quo is comfortable.<\/p>\n<p>But here\u2019s the problem with comfort: you don\u2019t grow. <\/div><div class=\"clear\"><\/div><\/div>[\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;]<div class=\"iwithtext\"><div class=\"iwt-icon\">  <\/div><div class=\"iwt-text\"> \n<h4>Growth mindset<\/h4>\n<h3>\u201cThis growth mindset is based on the belief that your basic qualities are things you can cultivate through your efforts, your strategies, and help from others.\u201d<\/h3>\n<p>A person with a growth mindset believes that with motivation, passion, and hard work, you can often accomplish your goals. Your potential is unlimited. You see tremendous value when you challenge yourself. Failure is a learning opportunity.<\/p>\n<p>These are your \u201cChallenge accepted!\u201d people.<\/p>\n<p>Dweck\u2019s research shows \u201cthe view you adopt for yourself profoundly affects the way you lead your life. It can determine whether you become the person you want to be and whether you accomplish the things you value.\u201d Some people were raised with a growth mindset while others brought up in a fixed mindset environment. The good news is that if you\u2019ve identified yourself as leaning more into a fixed mindset, it\u2019s not too late to change your internal monologue from \u201cThis means I\u2019m a loser\u201d to \u201cI see I have things to work on and I\u2019m willing to put in the effort.\u201d <\/div><div class=\"clear\"><\/div><\/div>[\/vc_column][\/vc_row]\n[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]\n<h4>So whadda ya be, Gen Z?<\/h4>\n<p>I\u2019m a mom so I couldn&#8217;t help but think of my parenting style as I read this book. Dweck even dedicates a chapter to it. So let\u2019s get specific and talk about growth mindset as it relates to Gen Z.<\/p>\n<p>Our society is creating a generation of kids with a fixed mindset. Wait, no ribbon? I might actually get last place? I&#8217;m out! We test the sh*t out of the kids&#8230;SBAC, PSAT, SAT, ACT, and more. Good grades are rewarded. Parents pay their kids $5 for every goal they score. And if you don&#8217;t make a youth premier sports team by the time you&#8217;re in fourth grade, better call it a day. Kids constantly have to prove themselves over and over and putting in the effort isn\u2019t always worth it.<\/p>\n<p>While reading this book I had a few eye opening moments reevaluating the last 19 years of raising our kids. Did we teach our kids to have a fixed mindset? Is it not too late to use some growth mindset Jedi mind tricks on my youngest?[\/vc_column][\/vc_row]\n[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]\n<h4>It&#8217;s fun to grow<\/h4>\n<p>Outmark is a growth mindset firm. We only hire <a href=\"https:\/\/outsourcemarketing.com\/blog\/were-feeling-lucky-to-have-a-new-outsource-marketing-employee\/\">team members<\/a> who want to learn (we call ourselves learn-it-alls). We will always hire a less qualified person who has a growth mindset over a more qualified person with a fixed mindset. Mistakes are viewed as an opportunity to grow. In fact, we have a \u201clessons learned\u201d meeting after every project so we can make improvements. We are constantly training and know there\u2019s always room to learn more. Outmark\u2019s org chart is flat. We don\u2019t believe in top-down leadership. Everyone has a voice and should feel comfortable using it. It\u2019s all part of our culture.<\/p>\n<p>If that sounds like your type of partner, <a href=\"https:\/\/outsourcemarketing.com\/get-started\/\">give us a shout<\/a>![\/vc_column][\/vc_row]\n[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]\n<h4>Survey says&#8230;<\/h4>\n<p>The Outmark team enjoyed this book. There are loads of real-life examples you\u2019ll relate to and it will stop you in your tracks and make you think about your own mindset. The good news is that a mindset isn\u2019t static. So think about areas where you have more of a fixed mindset and what you can do differently. How can you change the way you interact with your family, friends, and coworkers to drive growth? What can you do when you are asked to step outside of your comfort zone?<\/p>\n<p>Dweck discusses workshops and exercises to help you get into the growth mindset, however simply acknowledging the two exist is a good first step.[\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]\n<h4>At Outsource Marketing, we believe it\u2019s fun to be good<sup>\u24c7<\/sup>. That\u2019s why we work hard to learn, grow, and evolve. Want to learn more? <a href=\"https:\/\/calendly.com\/outsourcemarketing\/30?month=2020-12\">Schedule a free consultation<\/a> with us, or take a peek at <a href=\"https:\/\/outsourcemarketing.com\/our-work\/\">our work<\/a>.<\/h4>\n[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221;&#8230;<\/p>\n","protected":false},"author":7,"featured_media":18317,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2933],"tags":[],"class_list":{"0":"post-18251","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-book-club"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Creativity Inc: Understanding Mindsets in Growth | Outsource Marketing<\/title>\n<meta name=\"description\" content=\"Dive into creativity inc and assess your intelligence through our quiz. 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