{"id":20656,"date":"2022-09-02T14:13:33","date_gmt":"2022-09-02T21:13:33","guid":{"rendered":"https:\/\/www.outsourcemarketing.com\/?p=20656"},"modified":"2025-02-18T12:23:00","modified_gmt":"2025-02-18T20:23:00","slug":"explaining-the-psychology-of-brand-trust-and-why-its-so-essential","status":"publish","type":"post","link":"https:\/\/www.outsourcemarketing.com\/blog\/explaining-the-psychology-of-brand-trust-and-why-its-so-essential\/","title":{"rendered":"Explaining the psychology of brand trust and why it&#8217;s so essential"},"content":{"rendered":"<h1><span style=\"font-weight: 400;\">What is the psychology of brand trust?\u00a0<\/span><\/h1>\n<p><span style=\"font-weight: 400;\">Put simply, the psychology of brand trust states that for a brand to build trust with its customers, it must establish relatability and genuineness through its organization&#8217;s behavior, communications, and consumer interactions.\u00a0\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Why brand trust is so important<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If you&#8217;ve caught yourself scrolling and saying, &#8220;yeah, yeah, yeah, why should I care?&#8221; Here&#8217;s the meat and potatoes behind it all. Beyond the obvious benefit of building better relationships with your consumers, brand trust does so much more. It can also:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increase marketing receptivity\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Drive new business\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create brand loyalty\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Build client and consumer advocacy\u00a0<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">How to build brand trust with your consumers<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Here comes the challenging part. How do you build trust within your brand? First, you need to know where to start. The <\/span><a href=\"https:\/\/www.edelman.com\/sites\/g\/files\/aatuss191\/files\/2019-06\/2019_edelman_trust_barometer_special_report_in_brands_we_trust.pdf\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Edelman Trust Barometer Report<\/span><\/a><span style=\"font-weight: 400;\"> states that three factors influence consumer trust, and the most important is the product experience. The second most valuable factor is customer experience, and coming in third is your brand&#8217;s impact on society.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you&#8217;re working with quality products, have killer customer service, and are conscious of your brand&#8217;s societal impact, you can check that box and move on to your brand\u2019s approach. Here are a few questions you should be asking yourself when developing your branding approach.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What brand promise do I want to communicate to consumers?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Would I enjoy the brand experience I&#8217;m creating?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Does my content truly represent my brand?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Are my customers and target demographics engaged by my branding?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Is my branding consistent across all platforms?\u00a0<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">When it comes to <\/span><a href=\"https:\/\/www.outsourcemarketing.com\/blog\/five-critical-considerations-for-effective-company-branding\/\"><span style=\"font-weight: 400;\">developing a brand<\/span><\/a><span style=\"font-weight: 400;\"> that people trust and connect with, every decision you make has a compounding effect on how customers perceive you. A strong brand flows in one seamless loop.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An inconsistent brand creates a form of cognitive dissonance: When behaviors and beliefs don\u2019t align, users try to find a way to rectify the problem. For prospects, that might mean they simply move on to the next option. In contrast, current customers may tolerate the relationship instead of celebrating it, making them ripe pickings for the competition.<\/span><\/p>\n<h3>Building trust and keeping it<\/h3>\n<p><span style=\"font-weight: 400;\">Let&#8217;s say you feel you&#8217;ve done a good job creating a brand that your customers trust. That\u2019s great and all, but do you know how to maintain the loyalty and confidence you&#8217;ve built? We&#8217;ve all seen it happen. A business launches and is an instant hit, but customers move on to the next best thing after a year or two. Where did it all go wrong?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Chances are it was one or several of these factors:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Inconsistent brand messaging<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lack of adaptability\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ignoring customer feedback<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Not improving alongside competitors<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Poor training or customer service\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Service or product quality issues<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Losing touch with the target demographic\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Not giving customers a reason for return business<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Do you see a theme here? Nearly every factor revolves around consistency and observation. You must stay consistent with your messaging, products, service, training, customer interactions, etc. You also should observe what people like about your brand, what they don&#8217;t like, what your competition is doing, what people are saying online, and what trends are circulating in your industry.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A good brand anticipates the next \u201cbig thing\u201d its customers want. Let&#8217;s say you have a healthy snack food brand that you love. Then, goji berries become the new health craze. You wouldn&#8217;t be surprised to see that brand come out with a goji berry granola a month later. Why? Consistency and observation. Bingo.\u00a0<\/span><\/p>\n<h4><strong>Are you ready to take a deeper dive into your <a href=\"https:\/\/www.outsourcemarketing.com\/what-we-do\/brand-identity\/\">company&#8217;s branding<\/a>? At Outsource Marketing, we help you fine-tune your brand to build lasting relationships with your customer base. Let\u2019s make a splash. Click to schedule a <a href=\"https:\/\/www.outsourcemarketing.com\/free-consultation\/\">free consultation<\/a>.<\/strong><\/h4>\n","protected":false},"excerpt":{"rendered":"<p>What is the psychology of brand trust?\u00a0 Put simply, the psychology of brand trust states&#8230;<\/p>\n","protected":false},"author":316,"featured_media":20661,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2957,2879],"tags":[2958,2946],"class_list":{"0":"post-20656","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-brand-trust","8":"category-outmark","9":"tag-brand-trust","10":"tag-influencer-marketing"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Explaining the psychology of brand trust and why 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