Moving beyond the pandemic, companies are increasing their marketing budgets<\/a> significantly. And why wouldn\u2019t they? It\u2019s creative, it\u2019s strategic, and it\u2019s rewarding as sh*t.<\/p>\n It\u2019s easy to get bogged down in the details that you no longer find it fun. Or maybe your marketing can\u2019t gain traction due to staff turnover, a marketing person suffering from burnout, or just plain busyness. One thing is clear: you need some serious help.<\/p>\n Well, you\u2019re in luck because marketing outsourcing is kind of our jam, and we\u2019re here to tell you exactly why you need it. It\u2019s time to put the fun back into marketing.<\/p>\n Marketing outsourcing takes place when you allow a single external resource or team to take on the responsibility of your marketing. This can include everything from research, analysis, and strategic planning, to the execution of creative content, PR, direct marketing, communications, digital tactics, and even print management.<\/p>\n Outsourcing offers access to an experienced team of marketing specialists that can be scaled to help you achieve your goals. Outsourced marketing firms can work in tandem with existing marketing staff, or with companies that have no marketing department.<\/p>\n Still not sure about it? Let\u2019s break down the ten reasons why marketing outsourcing might be right for you.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”] Picture this: it\u2019s a brand new year, and the ideas are flowing. You\u2019ve always wanted to grow your marketing platform, and now is the time. New year, new you, right? The months fly by, and \u201ccreate a marketing plan\u201d sinks deeper and deeper into that never-ending to-do list. Marketing ideas have never been the problem; you\u2019ve just got sh*t to do!<\/p>\n Marketing outsourcing allows you to tap into an experienced team that can make your vision a reality while you stay focused on the nitty-gritty of growing your business. <\/div> Traditional marketing firms or specialized vendors are understandably biased toward their discipline. In contrast, marketing outsourcing companies put every channel on the table. Depending on your team\u2019s capabilities and your business objectives, you may just want to outsource strategic planning and creative services and turn your focus on your internal strengths.<\/p>\n When you outsource your marketing, you gain access to an integrated team of experts who provide valuable outside perspectives to your business. And one thing\u2019s for sure, a good outsourced marketing partner will identify the best strategies and tailor tactics for you based on your specific company goals. <\/div> Vetting, hiring, and overseeing freelance talent and agencies takes time and effort, which can hold up projects and bog you down in the minutiae. Along with this, trying to manage conflicting personalities who all have their own biases makes it almost impossible to keep everyone on the same page. All this back-and-forth often takes away from the bigger picture: helping your business grow.<\/p>\n Marketing outsourcing connects your entire team through one central point of contact. By working with one key contact, you\u2019ll have more effective communication with your target audience which will save you time (and a big headache). <\/div> Doing marketing well ain\u2019t easy, and it\u2019s difficult to consistently execute strategies when there are a million other things on your plate. If you\u2019re trying to do it all by yourself, your marketing initiatives may have a hard time getting off the ground floor.<\/p>\n When you consider partnering with an integrated marketing team to plan and execute strategy, you open the door to fresh ideas that have the potential to expand your brand. Outsourcing any of your marketing is beneficial, but the more you outsource to one partner, the more efficient the process becomes. Imagine shared meetings across all projects, integrated campaigns instead of a\u2019la carte projects, and everyone\u2019s on the same page. Booyah. <\/div> Maintaining momentum is tough when you lose valued staff. Onboarding, training, and mentoring can set you back months. When you outsource your marketing, turnover is now their problem, not yours. Marketing outsourcing insulates your organization from all the time and costs associated with employee turnover. <\/div> You love focusing on the big-picture, but you\u2019re stuck in the weeds. We get it. Turning your ambitious ideas into a reality requires significant time and resources that you may not have.<\/p>\n So when it comes to the design and development of your new website, a total rebrand initiative, or whatever it is you need to ramp up your business goals, consider hiring an outsourced marketing agency. It frees you up to focus less on the day-to-day details and more on your next big idea. <\/div> Even if you have a high-functioning staff, there are likely gaps in their knowledge that might lead you to consider marketing outsourcing. If you ask someone to do something they don\u2019t typically do, by definition, you\u2019ll have an amateur doing that work. If you want to explore social media, paid search, SEO, or mobile development, you don\u2019t want to spin your wheels. Whatever the need, having a team that fills all the gaps makes all the difference. <\/div> If you\u2019ve been doing your marketing in fits and starts due to cashflow constraints, consider that some outsourced marketing agencies can standardize costs. This can be accomplished by spreading invoices over the term of the engagement even if projects happen only in specific months. Or, if your problem is that you want marketing expertise but can\u2019t afford to hire an in-house team, outsourcing can provide the talent without the HR costs.<\/p>\n We know that marketing efforts as a whole can be unpredictable. Running Google Ads and boosting social posts can start to feel like a waste of time and money when you\u2019re not seeing quick results.<\/p>\n Change your mindset and put your outsourced team in a position to set you up for success. How? By viewing marketing as an investment in your company\u2019s growth and not a pesky expense. <\/div> A good marketing outsourcing firm brings a hell of a lot of experience. The best part is\u2026 it\u2019s all about you and your business goals.<\/p>\n So pay attention to their client list and review all their work examples to see if they\u2019ll be a good fit. If their portfolio doesn\u2019t inspire you, there\u2019s little chance their work will, either. The right match will sharpen your strategy, take your brand to the next level, and ensure best practices, regardless of your industry. <\/div> With all the moving parts required for an effective strategy and streamlined execution, marketing can start to feel like a drag. But once you prioritize marketing and give those strategies a little TLC, you\u2019re off to the races. With the right outsourced marketing partner, you can rediscover the creativity, ease, and, yes, fun of good marketing. <\/div> [vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom”…<\/p>\n","protected":false},"author":313,"featured_media":21128,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[50,2918],"tags":[897,2669],"class_list":{"0":"post-21116","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing-outsourcing","8":"category-responsible-marketing","9":"tag-marketing","10":"tag-outsource-marketing"},"acf":[],"yoast_head":"\nWhat the heck is marketing outsourcing anyway?<\/h2>\n
1. You\u2019re stretched too thin.<\/h3>\n
2. You want an objective marketing partner.<\/h3>\n
3. Managing freelancers and agencies are hard.<\/h3>\n
4. You have a marketing department of one (or zero).<\/h3>\n
5. Staff turnover has you playing catch-up.<\/h3>\n
6. You\u2019re an ideas person.<\/h3>\n
7. You need access to specialized expertise.<\/h3>\n
8. You want a more predictable budget.<\/h3>\n
9. You want strategic horsepower.<\/h3>\n
10. Marketing can (and should) be fun.<\/h3>\n
Wanna make marketing fun again? Give us a ring, and we\u2019ll talk you through the ins and outs of partnering with a marketing outsourcing firm. Contact us at (800) 803-3229<\/a> or click here<\/a> to get in touch.<\/strong><\/h3>\n[\/vc_column_text][divider line_type=”No Line”][vc_column_text][\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"