{"id":21493,"date":"2023-07-31T16:01:45","date_gmt":"2023-07-31T23:01:45","guid":{"rendered":"https:\/\/www.outsourcemarketing.com\/?p=21493"},"modified":"2025-07-22T11:42:08","modified_gmt":"2025-07-22T18:42:08","slug":"promotional-swag","status":"publish","type":"post","link":"https:\/\/www.outsourcemarketing.com\/blog\/promotional-swag\/","title":{"rendered":"Does your swag belong in the big leagues?"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<h2>Grand slam swag<\/h2>\n<p>Got a big trade show coming up?<br \/>\nIs your company celebrating 20 years in the biz?<br \/>\nAre you thinking about giving out promotional swag, but don\u2019t know where to start?<\/p>\n<p>We get it. Before you endure another extensive, overwhelming, endless web search for promo gift ideas or inexpensive conference giveaways, stop!<\/p>\n<p>Take a deep breath, step back, and think about your audience and what you want your branded swag to convey to potential customers and your employees.<\/p>\n<p>Globally, 85% of people who are given a promotional item will remember the advertiser that gave it to them. (<a href=\"https:\/\/media.asicentral.com\/resources\/2020-Global-Ad-Impressions-Study.pdf\" target=\"_blank\" rel=\"noopener\">ASI Central<\/a>). That\u2019s why your branded giveaways need to stand out for all the right reasons. Forget on-brand mini footballs if you\u2019re in the manufacturing business. Don\u2019t give out carabiner keychains if you\u2019re a beauty company. Pencils if you\u2019re a software company? Yeah, no. You get the idea. The right swag will make a positive impression on your leads, clients, and employees.<\/p>\n<h3>Triple-play giveaways<\/h3>\n<p>A memorable giveaway has three purposes and if it doesn\u2019t touch all the bases, you\u2019re wasting your time and your money. Even worse, you could leave potential clients with no other choice than to seek other options &#8211; companies who put more thought into their brand promotion. At a minimum, your swag should:<\/p>\n<ul>\n<li>Boost brand awareness<\/li>\n<li>Generate potential leads<\/li>\n<li>Generate excitement for your specific services or products<\/li>\n<\/ul>\n<p>From there, you can be as creative, thrifty, or as OTT as you want to be.<\/p>\n<p>Let&#8217;s look at the power of smart swag:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"https:\/\/media.giphy.com\/media\/v1.Y2lkPTc5MGI3NjExcHpxd3NrMHVyZzBsZ2pxamtvc29lMXkzbnJxYWYyYnZ5Nnh0M2dmOCZlcD12MV9pbnRlcm5hbF9naWZfYnlfaWQmY3Q9Zw\/tTWnRvSgVClrPT3upp\/giphy.gif alignnone\" src=\"https:\/\/media.giphy.com\/media\/v1.Y2lkPTc5MGI3NjExcHpxd3NrMHVyZzBsZ2pxamtvc29lMXkzbnJxYWYyYnZ5Nnh0M2dmOCZlcD12MV9pbnRlcm5hbF9naWZfYnlfaWQmY3Q9Zw\/tTWnRvSgVClrPT3upp\/giphy.gif\" alt=\"Mariners MLB baseball player cheering\" width=\"480\" height=\"270\" \/>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]First up, how does your giveaway support your company\u2019s mission? Are you focused on sustainability? Give away a reusable canvas tote with your logo and tagline. Are you a business that promotes inclusivity? Choose a mug with a powerful message like Corrine Gray\u2019s \u201cIf you can be anything, be inclusive.\u201d Make the tote bag colorful, or simple, or modern, or&#8230;<\/p>\n<p>At least 40% of consumers have kept hold of a promo product for more than ten years \u2013 that\u2019s a decade of brand impressions. (<a href=\"https:\/\/media.asicentral.com\/resources\/2020-Global-Ad-Impressions-Study.pdf\" target=\"_blank\" rel=\"noopener\">ASI Central<\/a>). That means, bottom line, your promotional items should be relevant and align with the values and needs of your target market.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"https:\/\/media.giphy.com\/media\/v1.Y2lkPTc5MGI3NjExeWhhanp1cmh4MWxwc3poNzd2aHdsaXc3Mzc1MjFyMnZqOXRsdGVkYSZlcD12MV9pbnRlcm5hbF9naWZfYnlfaWQmY3Q9Zw\/QtoG24OvehcYUhf7mI\/giphy.gif alignnone\" src=\"https:\/\/media.giphy.com\/media\/v1.Y2lkPTc5MGI3NjExeWhhanp1cmh4MWxwc3poNzd2aHdsaXc3Mzc1MjFyMnZqOXRsdGVkYSZlcD12MV9pbnRlcm5hbF9naWZfYnlfaWQmY3Q9Zw\/QtoG24OvehcYUhf7mI\/giphy.gif\" alt=\"Play ball gif from The Sandlot\" width=\"480\" height=\"270\" \/>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<h2>Quality matters<\/h2>\n<p>Did you know that 72% of consumers believe that the quality of a promotional product is directly related to the reputation of the company? (<a href=\"https:\/\/www.ppai.org\/media-hub\/almost-everyone-wants-promotional-products-ppai-survey-finds\/\" target=\"_blank\" rel=\"noopener\">PPAI<\/a>).<\/p>\n<p>When you distribute meaningful giveaways at events, you generate buzz, attract attention, and spark engaging conversations. Giveaways give you the opportunity to speak with valuable leads, both verbally and non-verbally. Eye-catching swag will help you <a href=\"https:\/\/www.semrush.com\/blog\/brand-visibility-what-is-it-how-can-i-increase-it\/\" target=\"_blank\" rel=\"noopener\">gain visibility<\/a> by showcasing your message throughout the event.<\/p>\n<p>Whether you\u2019re giving away an all-inclusive trip to Cabo, or creating a fun and interactive booth experience, your swag is your MVP. Compelling swag draws visitors to your booth and opens doors to further engagement. For our tips on winning at trade shows, <a href=\"https:\/\/www.outsourcemarketing.com\/blog\/trade-show-marketing\/\">check out our blog<\/a> on maximizing your presence at industry events.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<h3>Outsource Marketing: Swag slugger<\/h3>\n<p>When partnering with a company for your promotional swag needs, Outmark\u00ae stands in a league of its own. We\u2019re team players with a lot of experience elevating a business\u2019s brand image through products and messaging. We treat your swag as we do our own. We make it fun.<\/p>\n<p>We are a full-service marketing firm that\u2019s developed and managed brands-big and small- since 1997. We partner with you to craft giveaways that sync with your <a href=\"https:\/\/www.outsourcemarketing.com\/branding\/\">brand identity<\/a>, values, and messaging. We handle every detail, from selecting the right colors and fonts to flawless fusion with your logo and messaging.<\/p>\n<p>But we don&#8217;t stop at creating amazing swag. Outmark connects promo items with your broader marketing efforts, turning each piece into a powerful tool for engagement. By integrating:<\/p>\n<ul>\n<li>QR codes<\/li>\n<li>Web and landing pages<\/li>\n<li>Email campaigns<\/li>\n<li>Social media posts<\/li>\n<li>Raffles and contests<\/li>\n<li>Eye-catching booth designs<\/li>\n<\/ul>\n<p>We seamlessly bridge the gap between offline and online experiences. Your swag becomes a gateway to further brand interactions, leading your audience toward discovery, connection, and conversion.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<h3><strong>Employee swag: Building connections that hit all the bases<\/strong><\/h3>\n<p>Be sure to remember your other MVPs\u2014your internal team! Swag goes beyond events and clients; it&#8217;s a fantastic tool for building a strong connection within your internal team. Employee swag is a tangible symbol of appreciation and belonging, creating a sense of unity and pride. Here are a few examples of how employee swag can strengthen the bond among your team members:[\/vc_column_text][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][image_with_animation image_url=&#8221;21162&#8243; image_size=&#8221;full&#8221; max_width=&#8221;75%&#8221; max_width_mobile=&#8221;default&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;Fade In&#8221; animation_easing=&#8221;default&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;]<div class=\"iwithtext\"><div class=\"iwt-icon\"> <i class=\"icon-default-style fa fa-arrow-right extra-color-1\"><\/i> <\/div><div class=\"iwt-text\"> \n<h4>Welcome kits<\/h4>\n<p>When onboarding new employees, a thoughtful welcome kit filled with branded goodies sets the stage for a positive employee experience. It makes them feel valued and creates a sense of excitement and anticipation for their journey with the company. Consider including items like branded notebooks, mugs, or company apparel. <\/div><div class=\"clear\"><\/div><\/div><div class=\"iwithtext\"><div class=\"iwt-icon\"> <i class=\"icon-default-style fa fa-arrow-right extra-color-1\"><\/i> <\/div><div class=\"iwt-text\"> \n<h4>Swag for milestones<\/h4>\n<p>Celebrate important milestones and achievements of your employees with customized swag. Whether it&#8217;s a work anniversary, a promotion, or reaching significant goals, recognizing these accomplishments with special swag items creates a sense of recognition and motivates the entire team. Think about personalized plaques, engraved pens, or exclusive company-branded items. <\/div><div class=\"clear\"><\/div><\/div><div class=\"iwithtext\"><div class=\"iwt-icon\"> <i class=\"icon-default-style fa fa-arrow-right extra-color-1\"><\/i> <\/div><div class=\"iwt-text\"> \n<h4>Team spirit gear<\/h4>\n<p>Foster a strong sense of team spirit and camaraderie with swag that showcases your <a href=\"https:\/\/www.outsourcemarketing.com\/blog\/how-to-improve-company-culture\/\">company culture<\/a> and values, or reinforces internal initiatives. Design team-specific t-shirts, hats, or hoodies representing each department or project team. 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We\u2019re here to help you build a brilliant swag strategy that creates a positive brand experience, builds customer loyalty, unifies employees, and leaves a lasting impression. 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