{"id":21606,"date":"2024-01-15T12:53:42","date_gmt":"2024-01-15T20:53:42","guid":{"rendered":"https:\/\/www.outsourcemarketing.com\/?p=21606"},"modified":"2025-07-22T14:14:09","modified_gmt":"2025-07-22T21:14:09","slug":"2024-marketing-strategy","status":"publish","type":"post","link":"https:\/\/www.outsourcemarketing.com\/blog\/2024-marketing-strategy\/","title":{"rendered":"Outwit. Outsmart. Outmark. Your 2024 Marketing Strategy"},"content":{"rendered":"

\ufeff<\/span>[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”3\/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

If your 2024 marketing plan ain\u2019t rockin\u2019, time to get walkin\u2019<\/h2>\n[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”21615″ image_size=”full” max_width=”100%” max_width_mobile=”default” animation_type=”entrance” animation=”Fade In” animation_easing=”default” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default”][\/vc_column][\/vc_row]\ufeff<\/span>[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]Your holiday parties are over, the office decorations are packed up, and your \u201cugly sweaters\u201d won\u2019t see the light of day for the next eleven months. Out with the old and in with the new!<\/p>\n

Your New Year’s resolution is to bring in \u201cone hundred billion\u201d customers with Austin Power\u2019s winning smile and a dazzling marketing strategy.<\/p>\n

You remember. It\u2019s the same dang resolution you made last year. And the year before. And the year before that\u2026<\/p>\n

Tired of repeating the fruitless resolutions of years past? Where\u2014-despite your efforts\u2014-you didn\u2019t get everything done you wanted? Like that marketing plan you\u2019d hoped to lock down. And that marketing budget that became a punchline by June.<\/p>\n

Well, don\u2019t panic. It\u2019s not too late to start your marketing planning. At Outmark\u00ae, we know annual marketing preparation is a daunting feat, but check it out; in this blog, we\u2019ve laid out the steps to get you started on the right foot. Beginning in order of priority:[\/vc_column_text][vc_column_text]\n

Reflect on the past<\/strong><\/h3>\n

Think about your goals, wins, and challenges this past year and how you would address them now, with 20\/20 hindsight. Turn those lessons learned into actionable insights and goal-setting for this coming year.<\/p>\n

Map your goals – make \u2018em smart<\/strong><\/h3>\n

Draft strong yet achievable goals that deliver your organization’s positioning, mission, and strategic plan. Map your goals to achieve your desired outcomes. The most important thing is to make these SMART goals. Asana states, \u201cWriting SMART goals is all about breaking down your objectives into smaller, more manageable components that are easy to track and achieve.\u201d You can think of it this way:<\/p>\n