{"id":21649,"date":"2024-02-20T13:33:39","date_gmt":"2024-02-20T21:33:39","guid":{"rendered":"https:\/\/www.outsourcemarketing.com\/?p=21649"},"modified":"2025-07-22T13:37:06","modified_gmt":"2025-07-22T20:37:06","slug":"wrcu-banks-on-outmark","status":"publish","type":"post","link":"https:\/\/www.outsourcemarketing.com\/blog\/wrcu-banks-on-outmark\/","title":{"rendered":"For the Win! White River Credit Union banks on marketing outsourcing"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<h2>For the Win: White River CU<\/h2>\n<p>Marketing outsourcing can be a game-changer for businesses. It lets companies focus on their strengths while leaving the marketing strategy and implementation to the experts. In fact, based on strategic analysis, outsourcing is an integrated process where a single resource handles it all. This can include everything from research, analysis, strategy, and planning to the execution of advertising, PR, direct marketing, communications, digital tactics, and printing.<\/p>\n<p>Back in 2012, <strong><a href=\"https:\/\/www.whiterivercu.com\/\" target=\"_blank\" rel=\"noopener\">White River Credit Union (WRCU)<\/a><\/strong> partnered with Outmark\u00ae to strengthen its brand and level up its marketing game. For the past eleven years, we&#8217;ve partnered with WRCU to develop its marketing strategies and materials, helping it stand out as a trusted community credit union in the Plateau and beyond.<\/p>\n<p>As part of our work together, we delivered a complete branding package. This included defining WRCU\u2019s brand character, personality scale, color considerations, and audience segments. WRCU\u2019s new brand is visible across email and social media, new web pages, and all future marketing materials. It\u2019s also present in the community with fun community event flyers, pamphlets, brochures, and displays.<\/p>\n<p>\u201c<strong><a href=\"https:\/\/www.outsourcemarketing.com\/\">Outsource Marketing<\/a><\/strong> helped take our credit union to a new level. They updated our branch to create a warm, inviting, and quirky feel, modernized our website to reflect our fun personality, and helped us find new ways to connect with our members and the community. They also help us create our annual marketing plan and keep us on track and on budget. We love them for that!\u201d &#8211; Brandy Fielding, CEO<\/p>\n<p>We always have fun partnering with WRCU and continue to help them build engaging, relevant, and optimized content to support their goals and promote their services.<\/p>\n<h3><strong>Leave marketing strategy and branding to us<\/strong><\/h3>\n<p>Take advantage of our team&#8217;s expertise, experience, and resources; leave the marketing strategies and implementation to us. Outsourcing with Outmark allows you to scale your marketing efforts up or down as needed without the overhead costs of hiring and training an in-house marketing team.[\/vc_column_text][nectar_btn size=&#8221;jumbo&#8221; button_style=&#8221;regular&#8221; button_color_2=&#8221;Accent-Color&#8221; icon_family=&#8221;none&#8221; text=&#8221;Build my brand&#8221; margin_top=&#8221;25px&#8221; url=&#8221;https:\/\/www.outsourcemarketing.com\/what-we-do\/branding\/&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<h3><strong>If you want to take your business to the next level, bank on Outmark to put you in good standing.<\/strong><\/h3>\n[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221;&#8230;<\/p>\n","protected":false},"author":316,"featured_media":21650,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[50,2879,1095],"tags":[2609,2987,2669,3010,2984,3012,3011],"class_list":{"0":"post-21649","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing-outsourcing","8":"category-outmark","9":"category-outsource-marketing","10":"tag-branding","11":"tag-outmark","12":"tag-outsource-marketing","13":"tag-outsourced-marketing-department","14":"tag-outsourcing-marketing","15":"tag-white-river-credit-union","16":"tag-wrcu"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>White River Credit Union and Outmark Partnership Impact | Outsource Marketing<\/title>\n<meta name=\"description\" content=\"Discover how White River Credit Union transformed its brand through effective marketing outsourcing with Outmark\u00ae and expert strategies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.outsourcemarketing.com\/blog\/wrcu-banks-on-outmark\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"For the Win! 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