{"id":21683,"date":"2024-03-21T15:34:36","date_gmt":"2024-03-21T22:34:36","guid":{"rendered":"https:\/\/www.outsourcemarketing.com\/?p=21683"},"modified":"2025-07-22T12:23:35","modified_gmt":"2025-07-22T19:23:35","slug":"vlogging-ventures","status":"publish","type":"post","link":"https:\/\/www.outsourcemarketing.com\/blog\/vlogging-ventures\/","title":{"rendered":"Vlogging ventures: Blogging on steroids"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”” text_direction=”default”]\n

The power of vlogging in marketing<\/h2>\n

It was September 1979 and vlogging wasn’t even close to being a thing. Yet, the Buggles released their single, \u201cVideo Killed the Radio Star.\u201d Mystics? Geniuses?<\/p>\n

It\u2019s like they knew that vlogging was on the horizon some 40 years before it took off. Vlogging is quickly becoming the go-to medium for effective brand communication and marketing. In this article, we’ll dive into the ins and outs of vlogging, why it’s necessary, and how you can use it to elevate your marketing communications.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”” text_direction=”default”]\n

What is vlogging?<\/h2>\n

Vlogging is a form of blogging that uses video as the primary medium<\/a>. The name comes from the combo of video and blogging. It includes anything from personal vlogs, tutorials, product reviews, and more. The most common platforms are YouTube, Instagram, and TikTok, with more platforms cropping up almost daily.<\/p>\n

Why does it matter?<\/strong><\/h3>\n

Not only is video content more engaging and memorable<\/a> than text or image-based content, but according to a survey by HubSpot, 54% of consumers<\/a> want to see even more video content from the brands they love. Combining video and blogging can help you stand out in a crowded marketplace. Don\u2019t stress \u2014 even though the camera adds ten pounds, it can also add ten thousand followers.<\/p>\n

Businesses incorporating vlogging into their marketing strategy are more likely to be noticed, remembered, and, ultimately, successful. For more information about the value of video marketing, check out our blog: Use video to add a new dimension to your marketing.<\/a><\/p>\n

How can vlogging be used in marketing communications?<\/h2>\n

Vlogs can be used in several ways to communicate with your customers. For example:<\/p>\n

1. Product reviews<\/strong><\/h3>\n

This format allows you to deliver sincere and authentic product reviews, cultivating trust and bolstering your brand. Harness the power of user-generated content (UGC) by featuring videos from your customers. A 2023 study<\/a> found that consumers see organic UGC as more trustworthy than creators, brand content, and more.<\/p>\n

2. Tutorials<\/strong><\/h3>\n

Vlogs allow you to provide authentic\u2014look into my eyes\u2014tutorials on how to use your product or service, which is a valuable way to educate your audience and show them the value of your products. A study by TechSmith<\/a> found that 83% of people prefer video tutorials over text or audio.<\/p>\n

3. Behind-the-scenes<\/strong><\/h3>\n

Vlogs can provide a behind-the-scenes look at your business, showcasing your brand’s personality and building a connection with your audience. In a world where organic content is more trusted than any other type, consumers appreciate authenticity. Focus on being a little rough around the edges vs. shiny and polished.<\/p>\n

Outsource Marketing\u2019s vlogging services<\/h2>\n

No doubt, this is the future of brand communication. Businesses incorporating vlogging into their marketing plans are leading the pack in communications.<\/p>\n

Outsource Marketing offers vlogging services that can help elevate your brand communication. Our team of experts can help create engaging, informative, and memorable vlogs. We use the latest technology and techniques to ensure your vlogs are of the highest quality.[\/vc_column_text][nectar_btn size=”jumbo” button_style=”regular” button_color_2=”Accent-Color” icon_family=”none” text=”Vamp my Vlog” margin_top=”25px” url=”https:\/\/www.outsourcemarketing.com\/what-we-do\/outsource-social-media\/”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

Outmark\u00ae<\/sup> builds unique digital marketing services like blogging, vlogging, and all the \u201c_oggings.\u201d We create an approach best suited to your audiences.<\/strong><\/h3>\n[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

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