{"id":427,"date":"2008-07-03T07:00:14","date_gmt":"2008-07-03T14:00:14","guid":{"rendered":"http:\/\/responsiblemarketing.com\/blog\/?p=427"},"modified":"2025-07-01T15:12:29","modified_gmt":"2025-07-01T22:12:29","slug":"responsible-marketing-is-marketing-without-an","status":"publish","type":"post","link":"https:\/\/www.outsourcemarketing.com\/blog\/responsible-marketing-is-marketing-without-an\/","title":{"rendered":"Responsible Marketing is marketing without an *"},"content":{"rendered":"

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We don’t trust anyone anymore. It seems the great politicians, celebrities, corporate titans and athletes have all let us down one way or another.<\/p>\n

And while part of our psyche seems to revel in watching the demise of greatness, there’s also a part of us that hurts a little.<\/p>\n

Where have all the good ones gone?<\/p>\n

Yesterday, Barry Bonds’ controversial 756th home run ball was delivered to the Baseball Hall of Fame<\/a> by Mark Ecko, the fashion designer that acquired the ball in an auction for $752,467. Ecko conducted an online poll to determine what to do with the ball, and the winning choice was to carve an asterisk into the ball.<\/p>\n

For those that aren’t aware of the significance of the asterisk, most baseball fans believe the record is dirty due to Bonds alleged steroid use and it shouldn’t count. If Bonds did indeed use steroids, he cheated. And if that’s the case, since he said he didn’t use steroids while under oath, he’ll be a liar and may be found guilty of perjury.<\/p>\n

What does all this have to do with Responsible Marketing? <\/strong><\/p>\n

Your marketing results should never come with an asterisk. Here are are few examples to illustrate what I mean:<\/p>\n