{"id":5631,"date":"2014-01-06T11:15:54","date_gmt":"2014-01-06T18:15:54","guid":{"rendered":"https:\/\/otmk.wpengine.com\/?p=5631"},"modified":"2025-07-22T13:50:43","modified_gmt":"2025-07-22T20:50:43","slug":"heidi-vs-howard-double-standards-wrapped-up-in-60-seconds-2","status":"publish","type":"post","link":"https:\/\/www.outsourcemarketing.com\/blog\/heidi-vs-howard-double-standards-wrapped-up-in-60-seconds-2\/","title":{"rendered":"Heidi vs. Howard: Double standards wrapped up in 60 seconds"},"content":{"rendered":"

In a Harvard Business School case study<\/a>, students were given an assignment based on a successful entrepreneur. The class was randomly split in half and handed the same reading. The content was identical except for one minor variance; the name of the entrepreneur was different. Half the class read about Heidi while the other half read the same story about Howard. Afterwards, the students were surveyed and found the two entrepreneurs equally knowledgeable and experienced. Without knowing they had all read the same story, the students ultimately concluded that Howard was much more likable.<\/p>\n

Why was Howard more likable? This Philippine\u2019s Pantene commercial\u00a0breaks down the double standards in a powerful way:<\/p>\n