\u201cPerfection is achieved not when there is nothing left to add, but when there is nothing left to take away.\u201d
\u2013 Antoine de Saint-Exup\u00e9ry<\/p>\n
At Outmark, we keep a tally in the office every time someone says actually or literally. Actually, if you use either word in a conversation, we\u2019ll literally shame and beat you in public. Just kidding. (Or am I?)<\/p>\n
Now you’re actually confused.<\/p>\n
We track these words because people use them so often, they\u2019ve lost their meaning. Literally now means \u201cfiguratively,\u201d and actually just makes you sound like a timid schoolboy too nervous to speak plainly.<\/p>\n
So why do we keep dropping them into our sentences?<\/p>\n
Because like a linguistic steroid, they seem to add strength and power.<\/p>\n
But actually, they don\u2019t. They do the opposite.<\/p>\n
Let\u2019s fix that…<\/p>\n
Both words weaken your writing. Get it now?<\/p>\n
I hope you actually do.<\/p>\n","protected":false},"excerpt":{"rendered":"
\u201cPerfection is achieved not when there is nothing left to add, but when there is…<\/p>\n","protected":false},"author":316,"featured_media":8080,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9,2917,1095],"tags":[2648],"class_list":{"0":"post-8073","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-announcement","8":"category-creative-summer","9":"category-outsource-marketing","10":"tag-psa"},"acf":[],"yoast_head":"\n